When you've been writing about SEO as long as I have you sometimes feel that you've run out of things to say. We forget that there is always someone new just learning about SEO and hasn't had the chance to read every article ever written on the topic. Not many people have that kind of time on their hands.
In light of that, I wanted to spend some time going back to the basics of SEO.
I recently was invited to speak to a group of beauty bloggers being hosted by L'Oreal in New York City. Most of the attendees write their own blogs or were responsible for the blogs for the company they work for. A good share of them also sold products through their blogs. Many of the illustrations I'll use in this series will be directed toward that audience, however they can be applied across the board to any industry, including those selling products or services.
