Events Rich Snippet Format from Google

Last year, Google Webmaster Central Blog had introduce a rich snippet which give users convenient summary information about their search results at a glance.

Last Friday, GWC has announced a new rich snippet for "events".

Events markup is based off of the hCalendar microformat. Here's an example of what the new events Rich Snippets will look like:


The new format shows links to specific events on the page along with dates and locations. It provides a fast and convenient way for users to determine if a page has events they may be interested in.

If you have event listings on your site, we encourage you to review the events documentation we've prepared to help you get started. Please note, however, that marking up your content is not a guarantee that Rich Snippets will show for your site. Just as we did for previous formats, we will take a gradual approach to incorporating the new event snippets to ensure a great user experience along the way.