Amit Singhal,
Google Fellow and head of its Core Ranking team, disclosed just what
Google thinks of SEO companies during a meeting with SEO Expert James
Reynolds, CEO of Incredible Incorporated.
(PRWEB) July 13, 2012
James Reynolds, the CEO at Incredible Incorporated, an
SEO company in Dubai, has met with the head of search at
Google, Amit Singhal,
who was in Dubai to deliver his presentation ‘The Future of Search’.
During their discussion, they conferred on not only how Google intends
their search engine to evolve, but also on why Google views SEO (Search
Engine Optimisation) agencies like the Incredible Incorporated group
positively.
As an specialist in
search engine marketing, Dubai-based
James Reynolds was keen to know just what Google thinks of SEO
companies such as his own. SEO agencies help businesses raise their
online profile by enabling their websites to be picked up by Google and
other search engines, aiming to place the business in the top 10 results
for specific keywords that potential customers may be using in their
searches. This means attempting to know as much as possible about
Google’s algorithms, their formulae for how they pick and order their
results. SEO companies work hard to discover the secrets of these
algorithms and to keep up to date. With Google working to find quality
sites for its users, and SEO companies pushing hard to place their
clients highest in the results, sometimes at the expense of a
quality-content driven site, there is the potential for Google to not
look kindly on SEO companies.
Perhaps surprisingly then,
Amit Singhal, Google Fellow,
disclosed that Google are mostly respectful of the work of SEO
companies. He is aware that the best SEO companies have helped improve
the quality of websites and helped well-written sites with good
navigation and titles to be more easily found by Google. Superior SEO
agencies recognise the need for a site with reliable, well-written
content and aim to bring a good offline reputation online, just as
Google aims for these sites to feature strongly in its lists. SEO
agencies have also helped their clients link their sites to other
respected sources. “When you help your website visitors find useful and
relevant content that answers their queries, you not only serve your
visitors but you give Google what they want too. The key thing to
remember is that Google want to place at the top of the search results
the most relevant and high authority content, if your content sucks then
so too will your search engine ranking,” said James Reynolds.
However, Amit Singhal was quick to add that Google has less respect
for SEO agencies that have pushed boundaries and used poor quality
content to manipulate search results. Google use rigorous testing to
stamp these practices out so that they can return only quality content
to their users. Speaking in relation to such agencies, James Reynolds
said, “a significant majority of SEO companies outsource cheap $10
articles, auto spin them and then syndicate the articles via content
farms to gain backlinks. Most of these operators trying to trick Google
have gone out of business since the recent Penguin and Panda algorithm
updates as Google became wise to these sneaky tactics and devalued them
in the algorithm. Our
SEO company, Dubai
based SEO Sherpa, has always focused on quality hand-written content
that delivers value and serves up a great experience for visitors.
That’s why our results stick and our clients' rankings typically improve
as a result of Google’s algorithm updates.”
During the ‘The Future of Search’ presentation, it was revealed that
Google intends to make its search engine more ‘intelligent’. It
ultimately wants to return results that are personalised to suit the
user’s needs, interests and geographical location according to
Amit Singhal. Google
also recently announced the introduction of the knowledge graph in the
USA, designed to return information that is both related to the original
search terms but to also make further suggestions for related sites
that may also be of interest or of use. With these aims in mind, it is
of paramount importance that SEO agencies and their clients focus on
quality, well-written content with links to other strong content if they
are to continue to win favour with Google.
About James Reynolds
James Reynolds is the CEO of Incredible Incorporated, a group of
companies which include WebReactivators, SEO Sherpa, Incredible Fan
Pages, Breakthrough HQ and Unlimited Power Online. He is an expert in
helping entrepreneurs drive sales and increase the overall
responsiveness and profitability of their online marketing. James has
earned great respect in the field and is an experienced internet
marketing speaker appearing at events worldwide and often in the media
in Dubai, where he resides.
For the original version on PRWeb visit:
http://www.prweb.com/releases/prweb2012/7/prweb9687607.htm