Sunday, August 29, 2010

Google's Realtime Search Results Homepage

Last Friday, I was informed that the Google Realtime has finally has its own homepage where they have added new tools like the "conversation view".


And google alerts from Twitter, Facebook and Myspace were added. You can limit your search results by location to find out what people think about the subject in a certain place. You can use geographic data to look for updates and news near you, and the surrounding area. So if you travel to UAE, you can view tweets from Dubai get ideas for the activities take place right where are you.

Try it yourself here...http://www.google.com/realtime


Saturday, August 21, 2010

Google's 1st Page Results Dominated by One Domain

Last Friday, Google has confirmed that they are showing 1st page results being dominated by one domain.

Google said:
Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain.
Here is an example:



You will notice and if you search for the term "apple", almost all of the search results you will get are from the Apple website where usually it only shows either 1 or 2 but now you will see more than 5.

Tuesday, August 17, 2010

Using Capital Letters in URL's

Many people are surprised when they discover that URL is case sensitive (in contrast to the domain name). It makes no difference how you write your domain name, which means that DomainName.com = DOMAINNAME.COM = DOMAINname.com = domainname.com and so on. All possible combinations are the same and return the same result. The difference is huge when it comes to places like domainname.com/your-page domainname.com/Your-Page.

It depends on the reflection of the operating system installed on your server. Linux is case sensitive, while Windows is not. Suppose you have decided to promote the version with a capital letter (domainname.com/Your-Page). Do you think it looks better and easier to remember.

So how can we solve these problems? Here is my solutions and recommendations that you can use to avoid penalties:

  • Most people recommend you keep a single version. I recommend you always keep with the small version.
  • If the URL with capital letters was already indexed by Google or other search engines (someone put a link to your site or you have changed the CMS, and he made some changes), use 301 redirects to redirect users and search robots to the right place.

Choosing Your Keywords

  • Research has found that 31% of people enter 2 word phrases into search engines, 25% of all users look for 3 word combinations and only about 19% of them try their luck with only a single word.
  • Do not choose a keyword to optimize your site for that you don't have the slightest chance of ranking good with because of the fierce competition.
  • Do not choose a keyword that nobody looks for.
  • Do not choose a keyword that does not relate strongly enough to your content.
  • Only use generally popular keywords if you do not need targeted traffic.
  • Do not use words that may get your site filtered or banned from search engines.
  • Do not use images with filenames or ALT tags ( Alt attributes of IMG tag ) that may get your site filtered or banned from search engines.
  • Only use dynamic pages when the functionality demands it.Use lots of relevant content, well laid out into separate pages.
  • For best results optimize one page for one keyword.
  • Do not post half-finished sites.